PMI Day is an initiative in which we have participated for many years and always with pleasure.
We share the idea that opening the doors of businesses to the school world is an important action, for both sides.
And after the COVID-19 break, we believe it’s also a good opportunity for kids to “reconnect” with the world of work.
This year (Nov. 18, 2022) we had the pleasure of hosting the male and female students of theRosselli Institute in Castelfranco Veneto: a class from the Liceo Artistico with the address “Graphics” and one from the professional address “Design for Visual Communication and Advertising.”
After visiting the different departments, we wanted to experiment with them with a new formula: a workshop with a real creative challenge on a real case, our own!
The challenge: the redesign of the SAC logo
We asked the kids to try their hand at a redesign of the SAC Screen Printing logo.
The students were divided into two groups, and to make the challenge more exciting and concrete, precise directions were given for the development of the creative proposals:
- Redesign of the logo respecting the colors and style of the current one
- Creation of a payoff in English, suitable for the foreign market
- Design of a digital campaign to support the new logo
The results? Astonishing
Both groups of students who participated in the workshop did a really good job.
Since we promised the kids to notify the winners of the creative challenge, here is the verdict:
- Team 1’s logo wins, very well done and in line with the directions we had shared.
- We also feel like giving a tie award to Team 2: their payoff “Quality and Experience” reflects the values of SAC Serigrafia and is very understandable. What impressed us most about their proposal was the idea of combining the logo launch with an event in our Atelier, attended by customers and the public.
We thank the children for their commitment and inspirations!
The working world awaits your talents.