{"id":4088,"date":"2022-12-01T09:32:55","date_gmt":"2022-12-01T09:32:55","guid":{"rendered":"https:\/\/www.sac-serigrafia.it\/non-categorizzato\/una-sfida-creativa-per-il-pmi-day-2022\/"},"modified":"2025-05-27T13:55:24","modified_gmt":"2025-05-27T13:55:24","slug":"una-sfida-creativa-per-il-pmi-day-2022","status":"publish","type":"post","link":"https:\/\/www.sac-serigrafia.it\/en\/news-en\/una-sfida-creativa-per-il-pmi-day-2022\/","title":{"rendered":"A creative challenge for PMI Day 2022"},"content":{"rendered":"<p><a href=\"https:\/\/www.confindustria.it\/home\/piccola-industria\/progetti\/progetti-nazionali\/dettaglio\/PMI_day_2022\" target=\"_blank\" rel=\"noopener noreferrer\">PMI Day<\/a> is an initiative in which we have participated for many years and always with pleasure.<\/p>\n<p>We share the idea that <strong>opening the doors of businesses to the school world<\/strong> is an important action, for both sides.<\/p>\n<p>And after the COVID-19 break, we believe it&#8217;s also a good opportunity for kids to \u201creconnect\u201d with the world of work.<\/p>\n<p>This year (Nov. 18, 2022) we had the pleasure of hosting the male and female students of the<strong>Rosselli Institute<\/strong> <b>in Castelfranco Veneto<\/b>: a class from the Liceo Artistico with the address \u201cGraphics\u201d and one from the professional address \u201cDesign for Visual Communication and Advertising.\u201d<\/p>\n<p>After visiting the different departments, we wanted to experiment with them with a <strong>new formula<\/strong>: a workshop with a real creative challenge on a real case, our own!<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"457\" src=\"https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/SAC-Serigrafia-PMI-Day-creativita-giovani-1-768x457.png\" alt=\"SME day 2022 Rosselli Institute SAC Serigraphy\" srcset=\"https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/SAC-Serigrafia-PMI-Day-creativita-giovani-1-768x457.png 768w, https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2022\/11\/SAC-Serigrafia-PMI-Day-creativit\u00e0-giovani-1-300x179.png 300w, https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2022\/11\/SAC-Serigrafia-PMI-Day-creativit\u00e0-giovani-1-1024x609.png 1024w, https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/SAC-Serigrafia-PMI-Day-creativita-giovani-1.png 1200w\" sizes=\"(max-width: 768px) 100vw, 768px\">\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>The challenge: the redesign of the SAC logo<\/h2>\n<p>We asked the kids to try their hand at a redesign of the SAC Screen Printing logo.<\/p>\n<p>The students were divided into two groups, and to make the challenge more exciting and concrete, precise directions were given for the development of the <strong>creative proposals<\/strong>:<\/p>\n<ul>\n<li>Redesign of the logo respecting the colors and style of the current one<\/li>\n<li>Creation of a payoff in English, suitable for the foreign market<\/li>\n<li>Design of a digital campaign to support the new logo<\/li>\n<\/ul>\n<figure class=\"gallery-item\">\n\t\t\t\t<a data-elementor-open-lightbox=\"no\" href=\"https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/rebranding-sac-serigrafia-pmi-day-2022-scuole-scaled-1.jpg\"><img decoding=\"async\" width=\"2560\" height=\"1761\" src=\"https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/rebranding-sac-serigrafia-pmi-day-2022-scuole-scaled-1.jpg\" alt=\"pmi day 2022 rebranding sac screen printing rosselli institute\" aria-describedby=\"gallery-3-9804\" srcset=\"https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/rebranding-sac-serigrafia-pmi-day-2022-scuole-scaled-1.jpg 2560w, https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/rebranding-sac-serigrafia-pmi-day-2022-scuole-scaled.jpg 300w, https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/rebranding-sac-serigrafia-pmi-day-2022-scuole-scaled.jpg 1024w, https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/rebranding-sac-serigrafia-pmi-day-2022-scuole-scaled.jpg 768w, https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/rebranding-sac-serigrafia-pmi-day-2022-scuole-scaled.jpg 1536w, https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/rebranding-sac-serigrafia-pmi-day-2022-scuole-scaled.jpg 2048w\" sizes=\"(max-width: 2560px) 100vw, 2560px\"><\/a><figcaption class=\"wp-caption-text gallery-caption\" id=\"gallery-3-9804\">\n  Team 1 proposal<br \/>\n\t\t\t\t<\/figcaption><\/figure>\n<figure class=\"gallery-item\">\n\t\t\t\t<a data-elementor-open-lightbox=\"no no\" href=\"https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/rebranding-sac-serigrafia-pmi-day-2022.jpg\"><img decoding=\"async\" width=\"2065\" height=\"1154\" src=\"https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/rebranding-sac-serigrafia-pmi-day-2022.jpg\" alt=\"sac silkscreen printing logo restyling pmi day 2022\" aria-describedby=\"gallery-3-9799\" srcset=\"https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/rebranding-sac-serigrafia-pmi-day-2022.jpg 2065w, https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/rebranding-sac-serigrafia-pmi-day-2022-300x168.jpg 300w, https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/rebranding-sac-serigrafia-pmi-day-2022-1024x572.jpg 1024w, https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/rebranding-sac-serigrafia-pmi-day-2022-768x429.jpg 768w, https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/rebranding-sac-serigrafia-pmi-day-2022-1536x858.jpg 1536w, https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/rebranding-sac-serigrafia-pmi-day-2022-2048x1144.jpg 2048w\" sizes=\"(max-width: 2065px) 100vw, 2065px\"><\/a><figcaption class=\"wp-caption-text gallery-caption\" id=\"gallery-3-9799\">\n  Team 2 proposal<br \/>\n\t\t\t\t<\/figcaption><\/figure>\n<h2>The results? Astonishing <\/h2>\n<p>Both groups of students who participated in the workshop did a really good job.<\/p>\n<p>Since we promised the kids to notify the winners of the creative challenge, here is the verdict:<\/p>\n<ul>\n<li><b>Team 1&#8217;s logo<\/b> wins, very well done and in line with the directions we had shared.<\/li>\n<li>We also feel like giving a tie award to <b>Team 2<\/b>: their payoff \u201cQuality and Experience\u201d reflects the values of SAC Serigrafia and is very understandable. What impressed us most about their proposal was the idea of combining the logo launch with an event <a style=\"background-color: #ffffff; font-size: 1rem;\" href=\"https:\/\/www.sac-serigrafia.it\/2020\/12\/17\/atelier-serigrafia\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>in our Atelier<\/strong><\/a>, attended by customers and the public. <\/li>\n<\/ul>\n<p>We thank the children for their commitment and inspirations!<\/p>\n<p style=\"text-align: right;\"><em>The working world awaits your talents.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>PMI Day is an initiative in which we have participated for many years and always with pleasure. We share the idea that opening the doors of businesses to the school world is an important action, for both sides. And after the COVID-19 break, we believe it&#8217;s also a good opportunity for kids to \u201creconnect\u201d with [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[972],"tags":[984,985],"class_list":["post-4088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-pmi-day-en","tag-scuole-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A creative challenge for PMI Day 2022 - SAC Serigrafia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sac-serigrafia.it\/en\/news-en\/una-sfida-creativa-per-il-pmi-day-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A creative challenge for PMI Day 2022 - SAC Serigrafia\" \/>\n<meta property=\"og:description\" content=\"PMI Day is an initiative in which we have participated for many years and always with pleasure. We share the idea that opening the doors of businesses to the school world is an important action, for both sides. 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