{"id":4228,"date":"2021-01-19T14:00:00","date_gmt":"2021-01-19T14:00:00","guid":{"rendered":"https:\/\/www.sac-serigrafia.it\/non-categorizzato\/quanto-vale-un-logo-sbiadito\/"},"modified":"2025-05-27T14:36:53","modified_gmt":"2025-05-27T14:36:53","slug":"quanto-vale-un-logo-sbiadito","status":"publish","type":"post","link":"https:\/\/www.sac-serigrafia.it\/en\/news-en\/quanto-vale-un-logo-sbiadito\/","title":{"rendered":"How much is a faded logo worth"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In the previous article, we talked about the importance of the logo for the brand, but let us now see the situations that can lead to a company&#8217;s logo not conveying the energy, values, colors, shapes, and, more generally, the entire ecosystem of elements that characterize it, result in a deterioration of the perception of positive values and <strong>the creeping in of elements of negativity towards the brand in the consumer.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">These kinds of situations can, and very often do, <strong>generate market share losses <\/strong>due to negative consumer perceptions of the products or services and, more generally, of the quality and credibility of the company.<\/p>\n\n<p class=\"wp-block-paragraph\"><strong>Making a logo graphically is only the beginning<\/strong> of a long journey that runs through the entire life of the company, brand, product or service. Once the graphic part has been realized, it <strong>needs to be turned into actual physical realization to be used and applied on products<\/strong> and any communication medium. <\/p>\n\n<p class=\"wp-block-paragraph\">Therefore, it becomes important to take care of this physical realization of one&#8217;s logo\/brand and ensure that the expected standards are maintained over time.<\/p>\n\n<p class=\"wp-block-paragraph\">Sometimes seeing a small, well-crafted logo on a product that keeps its shape and colors unchanged over time can concretely convey all those principles and <strong>mental associations that strengthen and nurture trust in a brand and its products.<\/strong><\/p>\n\n<p class=\"wp-block-paragraph\">So to the question <strong>\u201cHow much is a faded logo worth?\u201d<\/strong> the answer is that <strong>it depends on how much the brand it represents is worth<\/strong>, but certainly (or at least in most cases) having a look that has suffered from the passage of time, has suffered from the elements, or has simply been poorly crafted will result in a decrease in the perceived value of the brand to customers with a consequent reduction in how much they are willing to spend to purchase the related products\/services.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the previous article, we talked about the importance of the logo for the brand, but let us now see the situations that can lead to a company&#8217;s logo not conveying the energy, values, colors, shapes, and, more generally, the entire ecosystem of elements that characterize it, result in a deterioration of the perception of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3746,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[972],"tags":[1040,1160],"class_list":["post-4228","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-brand-identity-en","tag-value"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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