{"id":4570,"date":"2019-06-17T12:01:18","date_gmt":"2019-06-17T12:01:18","guid":{"rendered":"https:\/\/www.sac-serigrafia.it\/non-categorizzato\/stampatori-agenzie-aziende-insieme-per-la-brand-revolution\/"},"modified":"2025-05-27T14:53:33","modified_gmt":"2025-05-27T14:53:33","slug":"stampatori-agenzie-aziende-insieme-per-la-brand-revolution","status":"publish","type":"post","link":"https:\/\/www.sac-serigrafia.it\/en\/news-en\/stampatori-agenzie-aziende-insieme-per-la-brand-revolution\/","title":{"rendered":"Printers, agencies, companies: together for the Brand Revolution"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Fostering a meeting between printers, communication agencies and Italian companies is the concept of the <strong>Brand Revolution<\/strong> Lab, a workshop-event now in its second year.<\/p>\n\n<p class=\"wp-block-paragraph\">And the result of this collaboration was presented on June 6 in Milan, in a <strong>beautiful vernissage<\/strong> that showed what can come about when different skills are brought together to stimulate and contaminate each other.<\/p>\n\n<p class=\"wp-block-paragraph\">So many <strong>communication projects<\/strong> and prototypes were presented, and among them were ours!<\/p>\n\n<p class=\"wp-block-paragraph\">If you&#8217;re curious about how Brand Revolution Lab works, <a href=\"https:\/\/www.brandrevolutionlab.it\/\" target=\"_blank\" rel=\"noopener noreferrer\">click here<\/a>.<br\/>To find out about <strong>all the projects <\/strong>we&#8217;ve done, you can check out the <a href=\"http:\/\/bit.ly\/BRL19_catalogo\" target=\"_blank\" rel=\"noopener noreferrer\">online catalog<\/a>.<br\/>To learn how our projects came about, read on!<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>THE PROJECT WITH ARTEFICE FOR COSTA CRUISES<\/strong><\/h2>\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2019\/06\/Ciabatte-Costa-Crociere-Welcome-Kit.png\"><img decoding=\"async\" src=\"https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/Sac-Serigrafia-Ciabatte-Costa-Crociere-Welcome-Kit-1.png\" alt=\"Sac Silkscreen Slippers Costa Cruises Welcome Kit\" class=\"wp-image-5785\"\/><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\">Spoiling its Club members is a priority for Costa Cruises.<\/p>\n\n<p class=\"wp-block-paragraph\">As a result, the <a href=\"https:\/\/www.arteficegroup.com\/it\" target=\"_blank\" rel=\"noopener noreferrer\">Artefice Group<\/a> agency created a set of materials dedicated to its most loyal clients.<br\/>E SAC Serigrafia helped make the most of them by providing its knowledge of <a href=\"https:\/\/www.sac-serigrafia.it\/2019\/06\/07\/stampa-serigrafica-3d\/\" target=\"_blank\" rel=\"noopener noreferrer\">3D screen printing<\/a>.<\/p>\n\n<p class=\"wp-block-paragraph\">For the project, the Welcome Kit sea slippers for members were then made, ennobled with <strong>3D lenticular effects<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\"><li>\u201cwave\u201d effect, recalling the very essence of the brand<\/li><li>Zoom effect, which highlights the colorful patterns created by Artefice to indicate the various association levels of the Costa Club<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">The same effects were then declined on <strong>Fidelity Cards<\/strong>.<\/p>\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2019\/06\/SACSerigrafia-changing-flip-card-costa-crociere-gif-1.gif\"><img decoding=\"async\" src=\"https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/SAC-Serigrafia-changing-flip-card-costa-crociere-gif.gif\" alt=\"Sac Serigraphy Card Costa Cruises\" class=\"wp-image-5790\"\/><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\">When printers, agencies, and companies work together toward the same goal, it benefits everyone, including customers!<\/p>\n\n<h2 class=\"wp-block-heading\"><strong>THE PROJECT WITH STUDIO MARTINETTI FOR KRUPPS<\/strong><\/h2>\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2019\/06\/SAC-Serigrafia-frontali-B2B-personalizzazione-etichette-resinate.png\"><img decoding=\"async\" src=\"https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/SAC-Serigrafia-frontali-B2B-personalizzazione-etichette-resinate-1.png\" alt=\"Sac Screen Printing Front B2B Customizing Resin Labels\" class=\"wp-image-5797\"\/><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\">For this project together with <a href=\"http:\/\/www.studiomartinetti.eu\/index.php\" target=\"_blank\" rel=\"noopener noreferrer\">Studio Martinetti<\/a> we were responsible for \u201c<strong>dressing<\/strong>\u201d <a href=\"https:\/\/www.krupps.it\/\" target=\"_blank\" rel=\"noopener noreferrer\">Krupps<\/a> dishwashers for B2B.<\/p>\n\n<p class=\"wp-block-paragraph\">The goal? Turn the <strong>front end<\/strong> into a communication, differentiation, and sales tool (with retailers in mind, of course). <\/p>\n\n<p class=\"wp-block-paragraph\">Just for the front, we made a special self-adhesive label printed on <strong>electrostatic material <\/strong>for easy placement and removal without ruining the surface.<\/p>\n\n<p class=\"wp-block-paragraph\">Then we had fun with customization, highlighting some elements of the label with special effects:<\/p>\n\n<ul class=\"wp-block-list\"><li>The company logo: enhanced with <strong>thickened effect<\/strong><\/li><li>water drops: reproduced with the lens effect typical of resin labels<\/li><li>The wifi symbol: chrome plated and ennobled with metallic shades<\/li><li>The glass: printed thick glass effect and splash effect on the bottom<\/li><\/ul>\n\n<p class=\"wp-block-paragraph\">At Brand Revolution Lab we also simulated a dishwasher front to show the customizations possible through <strong>new printing technologies<\/strong>.<\/p>\n\n<p class=\"wp-block-paragraph\">Beginning with the <strong>cover panel<\/strong>, a technical solution-as resistant to professional use-as it is aesthetic-with extreme attention to graphic detail.<br\/>Moving on to the other <strong>front panel ennoblements<\/strong>:<\/p>\n\n<ul class=\"wp-block-list\"><li>A pre-spaced label with ultra-fine lettering for the words \u201cFuture is spelled Ikloud\u201d<\/li><li>A thickened label to give the \u201cdomed\u201d effect to the little cloud on the side<\/li><li>Thickness and transparency effect for the glass in the center<\/li><li>chrome decoration for wifi symbol<\/li><\/ul>\n\n<figure class=\"wp-block-image\"><a href=\"https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2019\/06\/SAC-Serigrafia-Brand-Revolution-Lab-Krupps-Lavastoviglie-soluzioni.png\"><img decoding=\"async\" src=\"https:\/\/www.sac-serigrafia.it\/wp-content\/uploads\/2024\/12\/SAC-Serigrafia-Brand-Revolution-Lab-Krupps-Lavastoviglie-soluzioni-1.png\" alt=\"Sac Screen Printing Brand revolution Lab Krupps Dishwasher\" class=\"wp-image-5806\"\/><\/a><\/figure>\n\n<p class=\"wp-block-paragraph\">Have you seen what is possible to create when printers, media agencies, and brands work toward the same goal?<\/p>\n\n<p class=\"wp-block-paragraph\">If you liked our projects and would like to learn more about the technologies presented, <a href=\"mailto:sales3@sac-serigrafia.it\" target=\"_blank\" rel=\"noopener noreferrer\"><u>contact us<\/u><\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fostering a meeting between printers, communication agencies and Italian companies is the concept of the Brand Revolution Lab, a workshop-event now in its second year. And the result of this collaboration was presented on June 6 in Milan, in a beautiful vernissage that showed what can come about when different skills are brought together to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3626,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"footnotes":""},"categories":[972],"tags":[1012,1047,1220,1224],"class_list":["post-4570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en","tag-3d-en-2","tag-brand-revolution-lab-en","tag-domed-labels","tag-pre-spaced-labels"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Printers, agencies, companies: together for the Brand Revolution - SAC Serigrafia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.sac-serigrafia.it\/en\/news-en\/stampatori-agenzie-aziende-insieme-per-la-brand-revolution\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Printers, agencies, companies: together for the Brand Revolution - SAC Serigrafia\" \/>\n<meta property=\"og:description\" content=\"Fostering a meeting between printers, communication agencies and Italian companies is the concept of the Brand Revolution Lab, a workshop-event now in its second year. 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