In 50 years of business, we have seen the market evolve in many forms, but never before have we witnessed such sudden and radical changes as in recent years.
To cope with them, we decided to put ourselves on the line, trying to revolutionize our modus operandi to learn how to change along with the market.
We therefore chose to experiment with a new method, called People Branding, which allows us to focus on our customers, targeting improvements according to their needs.
This approach is the basis for many small experimental actions that allow us to constantly check whether we are on the right track and to grow together with the customer and the market.
One step at a time. But in a continuous and improving way.
SAC Serigrafia’s experience with the method has been dedicated to the summary chapter of the book People Branding 10 Laws and 10 Cases for Enterprises in the Process of Innovation, as we were among the first to experiment with it and over the years have applied all the decks it consists of.
The book was published by Franco Angeli publishing house in early April and is available in all bookstores or major online stores.
