The best solutions are always customized. Whether it’s printing, screen printing or ideas.
And customization is also behind a new feature launched just a week ago in Milan at the Host 2017 trade show…
But let’s go step by step.
Some time ago we were contacted by Tecfrigo, a company with which we had already collaborated on a nice project.
They tell us that they want to launch “Gilda,” a new refrigerated counter that is sophisticated in design, and they would like to offer their customers something that no competitor has yet thought of: giving them the opportunity to customize the refrigerated counter with the decoration of their choice!
We like the project, experience tells us that the first hurdle to overcome is the large print format, which requires special care in material selection to ensure optimal results in terms of adhesion and ease of application.
The challenge does not scare us.
We offer Tecfrigo an all-inclusive solution: we take charge of thegraphic design, printing, and even the application of the decoration on the machine itself, at least for the launch at the Host trade show.
Of course, we try to do it in our own way, that is, putting our own personalized touch on it, working in synergy with the client and proposing time and cost-saving solutions.
For graphics, therefore, we went on the hunt for trends, including styles, colors and finishes. With Tecfrigo it is decided to include some of them in the launch proposal and for the others to create a mini sample book for customers. For printing, on the other hand, quadricomy is chosen with different touch effects, to tease both sight and touch.
Everything is ready for presentation at the fair, all that remains is to carefully apply the chosen decor, and make “Gilda” even more attractive…
About ten days after the Host fair, we can draw initial conclusions: the launch at the fair went well, theidea of customization was well liked, Tecfrigo satisfied, and we too.
Until the next solution!
