Today we share the experience of creating the shimmed labels for industrial machinery of Brambati.
Until then, the company had used flat stickers for the logo, also considering the large size of the different applications on the machines.
The client’s goal was to revamp their brand while staying true to their style but emphasizing the brand itself.
Revamping logo aesthetics with screen printing
In addition to the request for an aesthetic refresh for the Brambati logo label, there were thus special requirements to be met:
- Develop labels in the 3 size variants (150 mm, 350 mm, 450 mm), no small challenge for screen printing applications;
- keep the aesthetics unchanged therefore the brand’s institutional colors: white and red;
- find the suitable solution for label application on machinery with different destinations: coffee roasting, food, chemical and pharmaceutical industries.
The proposal of SAC Serigraphy
Our solution was to propose a thickened label with a glossy finish that embellishes the logo. We chose a specific thickness in order to be able to give three-dimensionality to the mark while avoiding the accumulation of dust, and thus facilitating cleaning. The challenge was to find a single technology to be able to keep the same brand graphics and develop them in the required 3 dimensions.
Shimmed labels for industrial machinery
SAC Serigrafia’s experience in producing shimmed labels for industrial machinery is extensive.
The know-how acquired over the years and the versatility of our production allows us to choose for each application among multiple solutions selecting the most correct one for the project: choice of thickness, type of printing, best performing adhesive.
Obviously given the target industry, shimmed labels for industrial machinery also meet specific performance technical, such as resistance to cleaning and chemicals.
If you want to find out about our industry references and the latest potential of screen printing products: