Fostering a meeting between printers, communication agencies and Italian companies is the concept of the Brand Revolution Lab, a workshop-event now in its second year.
And the result of this collaboration was presented on June 6 in Milan, in a beautiful vernissage that showed what can come about when different skills are brought together to stimulate and contaminate each other.
So many communication projects and prototypes were presented, and among them were ours!
If you’re curious about how Brand Revolution Lab works, click here.
To find out about all the projects we’ve done, you can check out the online catalog.
To learn how our projects came about, read on!
THE PROJECT WITH ARTEFICE FOR COSTA CRUISES
Spoiling its Club members is a priority for Costa Cruises.
As a result, the Artefice Group agency created a set of materials dedicated to its most loyal clients.
E SAC Serigrafia helped make the most of them by providing its knowledge of 3D screen printing.
For the project, the Welcome Kit sea slippers for members were then made, ennobled with 3D lenticular effects:
- “wave” effect, recalling the very essence of the brand
- Zoom effect, which highlights the colorful patterns created by Artefice to indicate the various association levels of the Costa Club
The same effects were then declined on Fidelity Cards.
When printers, agencies, and companies work together toward the same goal, it benefits everyone, including customers!
THE PROJECT WITH STUDIO MARTINETTI FOR KRUPPS
For this project together with Studio Martinetti we were responsible for “dressing” Krupps dishwashers for B2B.
The goal? Turn the front end into a communication, differentiation, and sales tool (with retailers in mind, of course).
Just for the front, we made a special self-adhesive label printed on electrostatic material for easy placement and removal without ruining the surface.
Then we had fun with customization, highlighting some elements of the label with special effects:
- The company logo: enhanced with thickened effect
- water drops: reproduced with the lens effect typical of resin labels
- The wifi symbol: chrome plated and ennobled with metallic shades
- The glass: printed thick glass effect and splash effect on the bottom
At Brand Revolution Lab we also simulated a dishwasher front to show the customizations possible through new printing technologies.
Beginning with the cover panel, a technical solution-as resistant to professional use-as it is aesthetic-with extreme attention to graphic detail.
Moving on to the other front panel ennoblements:
- A pre-spaced label with ultra-fine lettering for the words “Future is spelled Ikloud”
- A thickened label to give the “domed” effect to the little cloud on the side
- Thickness and transparency effect for the glass in the center
- chrome decoration for wifi symbol
Have you seen what is possible to create when printers, media agencies, and brands work toward the same goal?
If you liked our projects and would like to learn more about the technologies presented, contact us!
