Shaping communication through screen printing, a balancing act between artisanal techniques and new technologies
Choosing to use screen printing means being able to rely on an unlimited array of colors, materials, shapes and finishes, from the combination of which unique effects can be achieved .
The screen printing technique is based on the process of transferring color through a frame that allows printing on any substrate or surface by having ink deposited on a substrate after passing it through the free areas of the frame. Unlike digital printing,very high thicknesses of ink are achieved with this process due to the amount of color deposited and layered, with very opaque, abrasion and light-resistant films.
The versatility of screen printing is a key feature that allows for high runs with highly automated equipment, large formats, as well as low runs for fewer pieces.
In addition, projects for heterogeneous sectors, from industry to luxury to packaging printing, from automotive to marine, from fashion to art reproductions, from advertising to reproduction of logos and advertising brands, can be realized.
Technical and aesthetic solutions
Over the years, we have been able to combine the experience of the artisan techniques of screen printing with the opportunities arising from new technologies, a continuous research that allows us to find solutions that are more and more adequate to the demands of the market, even the most particular and sought-after ones, where quality, resistance and aesthetic result are essential and determining factors.
Specifically, the solutions we propose are:
- Relief solutions that allow logos and decorations to be given “movement.” These are high-impact solutions ranging from an elegant, barely perceptible embossing effect to thickened solutions with high and low relief effects.
- Solutions that are resistant to wear and tear, mechanical stress, changing climatic conditions and chemical agents. These are solutions that arise from the high resistance guaranteed by screen printing combined with technologies designed, developed and tested to ensure high performance even under extreme conditions of use, such as for those products that are intended for the outdoor environment or those that come into contact with aggressive chemical agents such as motor oil, gasoline or special solvents.
- Solutions for covering electronic parts are the result of continuous research and development of screen printing technologies. They are solutions that enable front panel printing that can combine design and durability with multiple conditions of use.
- Antibacterial solutions, which are suitable for all those surfaces with increased contact and provide constant protection against mold and bacteria. The following can be made self-adhesive labels for technical and safety information, perform aesthetic label printing, or create front panels for covering electronic parts, which combine functionality and aesthetics ensuring seamless integration with product design and extreme resistance to use.
- Decorative solutions, with which striking graphic effects can be achieved, such as for high-thickness emblems (an advanced alternative to badges made by injection molding), metal labels for micro-applications, embossed logos with original aesthetic effects, 3D labels, or printing on leather. Thanks to the decorative solutions re achieve aesthetic results of the highest quality.
- Large format solutions, one of the typical printing types of screen printing techniques. These are very high quality prints that can be made on multiple materials such as walls, leather, glass, metal, wood, plexiglass. Depending on the desired result or the substrate used, they can be fixed or repositionable, as in the case of window decals.
- Artistic solutions are prints that can be made on wood, walls or fine paper and can be ennobled with special effects with bright and vivid colors to emphasize the artistic component. They are also characterized by high durability even for prints made outdoors.
Choosing screen printing means enhancing the final product to which the printed part will be applied. It means materializing in concrete form the communicative aspects of one’s brand, one’s trademark and, more generally, giving physical form to those visual aspects of marketing and communication, be it product, image or even artistic.
Whether it is self-adhesive labels, printing on wood or printing on metal, whether it is printing on PVC or a thick emblem, in each case it will always be essential to identify the right printing solution based on the use and context in which it will fit, so as to ensure that the final product is enhanced and can communicate over time the value of the brand or trademark it represents.
